Healthvana — Get PrEP. Give Back. Free.
Paid social campaign for Facebook & Instagram. Two ad sets running Dynamic Creative — Meta automatically mixes every image with the three approved copy variations and headlines, then serves the best-performing combinations. Feed images run in feed placements only; Stories images run in stories placements only.
Meta · Facebook + Instagram 2 ad sets · Dynamic Creative 9 Feed + 7 Stories creatives 3 copy variationsCampaign setup
Targeting matches the existing Healthvana PrEP feed & stories campaigns.
Ad Set 1 — Feed
Facebook Feed + Instagram Feed. Mobile & desktop. All 9 feed images, Dynamic Creative.
Ad Set 2 — Stories
Facebook Stories + Instagram Stories. Mobile only. All 7 story images, Dynamic Creative.
Audience
231 ZIP codes across key US metros. Ages 18–55. English & Spanish.
Destination & goal
StartPrEP.com · "Learn more" · optimizing for conversions. UTM-tagged for tracking.
Headlines in rotation
Every headline leans into one of two messages: get PrEP & give back, or free PrEP.
- Get PrEP. Give Back.
- Free PrEP for Most Patients
- Start PrEP, Give Back
- PrEP Care, Free for Most
- Get PrEP. Give Back. Free.
The three copy variations
Each appears as the ad's primary text and rotates across every image.
What if getting PrEP also meant giving back?
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free* PrEP care for someone without insurance too.
It is also built for real life. Private at-home testing. Visits online. Ongoing support from a team that actually shows up. For most patients, PrEP care is free*.
Protection for you. More access for the community.
*PrEP care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion.
Access to PrEP still is not equal. It should be.
Healthvana is helping change that. Their model expands access to free* PrEP care for people without insurance while making PrEP care easy, private, and affirming for the people they serve every day.
Everything happens through telehealth. Private at-home testing. Visits online. Real support. For most patients, PrEP care is free*.
You get peace of mind. Someone else gets access.
*PrEP care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion.
Here's something most people do not know about getting PrEP.
With Healthvana, taking care of yourself can also help expand access to free* PrEP care for someone without insurance. That community impact is built into how they operate.
And for most patients, PrEP care through Healthvana is free*. It is fully telehealth, with a private at-home testing kit, online visits, and support that respects your time, your privacy, and your identity.
Get PrEP. Give Back.
*PrEP care (testing, visits & medication) is free for most patients — insured or uninsured. Medication is prescribed at the healthcare provider's discretion.
Feed placements — Facebook & Instagram
Each image shown individually in a feed mockup (no carousel). 9 creatives.
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
That is part of what makes Healthvana different. When people start PrEP care through Healthvana, it helps expand access to free*… more
Stories placements — Facebook & Instagram
Each image shown individually full-screen (no grouping). 7 creatives.
